Cashing in on Valentine's Day (and other unofficial holidays) - A Tuesday Note
I wanted to make sure that this piece is sent in the evening (PH time) of Valentine's Day so that those who are celebrating Cupid's official unofficial day would have lesser chances of reading this. Thus they would not be offended. Those in the US who are just about waking up to paper hearts, flowers, chocolates and other Valentine's Day gimmicks, I'd like to think that you have a more open mind.
This piece isn't about directly making money and enterprising or commercializing Cupid's Day. No one can deny though the reality that this "holiday" has turned out to be one big cash cow. Prices of bouquets of roses would jump to about 100% to 250% of the regular price. The same goes for hotel and resort reservations. Sure, that's the law of supply and demand.
But when you see the restaurants, malls and hotels crowded on this day, you know there's something wrong going on. I think it has become way too commercialized. Whatever happened to... OK, I'm not in a position to lecture about you-know-what.
This is really about what you can do, as a team leader, people manager or operations head, to "cash in" on this day and take advantage of it for the good of your organization or company.