Globe Telecom and Smart Communications to carry iPhone 4S by end of 2011
Image by Getty Images via @daylife
Globe Telecom has been reaping the fruits of its exlusivity of carrying Apple's iPhone since the iPhone 3G. Forget that it is the device that revolutionized how we use mobile phones today, Apple's mobile phones at least on the marketing side have changed how consumers choose their carriers.
Before when a person decides to buy a phone, they would go to any carrier and buy the phone from a carrier that has the best bang for the buck. Considerations like how much upfront cash out is needed to get the phone (carriers subsidize a part of it), what freebies does one get from the purchase and which carrier most of his or her friends are on. Although that is still mostly the case today, the iPhone is just one of the few (if not only) phones where people would go to a certain carrier to get a specific phone.
For those that want it, they have already decided they will buy an iPhone. Globe Telecom gets their business because of the exlusivity and the consumer just chooses what postpaid or prepaid plan that work best for him or her.
It is already expected that soon Globe will start making the iPhone 4S available to their subscriber base. This tech blog quotes a Globe executive that said the device should be available next week.
However, it appears that another carrier has set their sights on that hot product as well, if this report is to be believed.
