Intel's new slogan - will.i.am inside

Will-i-am-2008-02-20-300x300

Celebrity tie-ups are nothing new.  But this one is something to be considered as, well, odd.  But Intel's VP and Chief Marketing Officer has her reasons.

will.i.am’s ideas actually could eventually affect Intel chips in some way. “It’s kind of a big green field we are going to go running through, and I wouldn’t want to put any limits on that,” she says.

An equally important reason for the collaboration, Conrad concedes, is to help create more of an emotional connection between computer users and Intel chips, which many people consider pieces of technology plumbing that they don’t need to think about. Brand ambassador, in other words, will be as important a role for will.i.am as technology innovator, she says.

Uhm, I don't know.  I still could not see how the rapper can make silicon chips better in such a way that it would help it perform inside computers or mobile devices.  So the article goes on to cite a will.i.am lightbulb moment.

“Why not have a smartphone that is your microphone?” he asks.

With such a pocket-sized tool, or a tablet computer, he imagines simultaneously performing and recording what he is seeing and hearing–in front of a dancing crowd, many of them also recording the event with smartphones. Then he could quickly upload the images and sounds so that people right after the concert, or people in other countries for that matter, could relive the experience.

That's an interesting idea.  Really, it is.  But then he goes on to say...

How to get from here to there? “The only way is with powerful chips,” will.i.am says.

Yeah.  Sure.  You're the Einstein, dude.

via blogs.wsj.com

The EDSA bus bomb blast. Meaningless (?)

An unsettling argument. On the one hand, it tells a hard lesson to would-be terrorists that killing people just does not make the cut anymore. On the other hand, that hard lesson is at the expense of 5 human lives.

§

Ppip Cimafranca

Ppip Cimafranca

I look forward to the day when all I need to make things happen is a mobile device, the cloud, some rock music and a foul mouth.